Exposing organizational buyers to consumer magazine advertisements

✍ Scribed by William.O. Bearden; Jesse E. Teel; Robert H. Williams; Richard M. Durand

• Book ID: 103105139
• Publisher: Elsevier Science
• Year: 1978
• Tongue: English
• Weight: 627 KB
• Volume: 7
• Category: Article
• ISSN: 0019-8501
• DOI: 10.1016/0019-8501(78)90015-9