Export Marketing Research and the Effect of Export Experience in Industrial SMEs

✍ Scribed by Hart, Susan J.; Webb, John R.; Jones, Marian V.

• Book ID: 121005953
• Publisher: Emerald Group Publishing Limited
• Year: 1994
• Tongue: English
• Weight: 74 KB
• Volume: 11
• Category: Article
• ISSN: 0265-1335
• DOI: 10.1108/02651339410072980

✦ Synopsis

Examines the market research activities of UK industrial exporters.
First reviews the literature concerned with information for
international marketing in general and export marketing research in
particular. Describes the method of a research study, comparing the
market research activities of exporters in the light of company size and
export experience. Analyses the results, finding that companies, once
embarked on export activity rely on personal contact with distributors,
agents, customers and competitors to gather information concerning the
markets they serve, and this information is used equivocally to modify
decisions. Finally, discusses the implications for future research and
management.