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Export demand for U.S. pecans: Impacts of U.S. export promotion programs

โœ Scribed by I.M. Onunkwo; J.E. Epperson

Publisher
John Wiley and Sons
Year
2000
Tongue
English
Weight
39 KB
Volume
16
Category
Article
ISSN
0742-4477

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โœฆ Synopsis

The purpose of this study was to estimate the impact of the major factors affecting the export demand for U.S. pecans in Asia and the E.U. which together import about 27% of U.S. pecan exports. The primary objective pertained to the impacts of federal promotion programs on the foreign demand for U.S. pecans. Based on previous literature, a single-equation framework was specified for estimation of the pecan model. Based on promotion elasticities, impacts on pecan export revenue from promotion were evaluated. The returns per dollar of promotion expenditure for pecans were $6.45 for Asia

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