Exploring the Valence-Framing Effect: Negative Framing Enhances Attitude Strength

✍ Scribed by George Y. Bizer; Jeff T. Larsen; Richard E. Petty

• Book ID: 110989800
• Publisher: John Wiley and Sons
• Year: 2010
• Tongue: English
• Weight: 302 KB
• Volume: 32
• Category: Article
• ISSN: 0162-895X
• DOI: 10.1111/j.1467-9221.2010.00795.x