Exploring the touristic image of Jordan

✍ Scribed by Ingrid Schneider; Sevil Sönmez

• Book ID: 104315043
• Publisher: Elsevier Science
• Year: 1999
• Tongue: English
• Weight: 72 KB
• Volume: 20
• Category: Article
• ISSN: 0261-5177
• DOI: 10.1016/s0261-5177(99)00023-0

✦ Synopsis

Destination image has received signi"cant attention in recent Western travel literature. However, developing and lesser-developed countries have less research attention devoted to them despite the fact image is a key factor in determining travel decisions. This study explored current visitor images of a Middle Eastern country, Jordan. On-site interviews with tourists indicated a fairly positive image of Jordan, with improvements possible in service related areas. Marketing and research implications are suggested.