𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Exploring the touristic image of Jordan

✍ Scribed by Ingrid Schneider; Sevil Sönmez


Book ID
104315043
Publisher
Elsevier Science
Year
1999
Tongue
English
Weight
72 KB
Volume
20
Category
Article
ISSN
0261-5177

No coin nor oath required. For personal study only.

✦ Synopsis


Destination image has received signi"cant attention in recent Western travel literature. However, developing and lesser-developed countries have less research attention devoted to them despite the fact image is a key factor in determining travel decisions. This study explored current visitor images of a Middle Eastern country, Jordan. On-site interviews with tourists indicated a fairly positive image of Jordan, with improvements possible in service related areas. Marketing and research implications are suggested.


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