✦ LIBER ✦

Exploring the Perceived Believability of DTC Advertising in the US

✍ Scribed by Atkin, Joann L.; Beltramini, Richard F.

Book ID: 126529483
Publisher: Taylor and Francis Group
Year: 2007
Tongue: English
Weight: 221 KB
Volume: 13
Category: Article
ISSN: 1352-7266
DOI: 10.1080/13527260701250695

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Concern over introduction of DTC adverti

Concern over introduction of DTC advertising in the EU

📂 Article 📅 2002 🏛 Adis International Limited (now part of Wolters Kl ⚖ 136 KB

Academics warn EU to heed the effects of

Academics warn EU to heed the effects of DTC advertising in NZ

📂 Article 📅 2007 🏛 Adis International Limited (now part of Wolters Kl ⚖ 137 KB

The effects of risk disclosure and ad in

The effects of risk disclosure and ad involvement on consumers in DTC advertising

✍ Kavadas, Constantina; Prevel Katsanis, Lea; LeBel, Jordan 📂 Article 📅 2007 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 183 KB

Exploring the Construct of Perceived Job

Exploring the Construct of Perceived Job Discrimination in Selection

✍ Fiona Patterson; Lara D. Zibarras 📂 Article 📅 2011 🏛 John Wiley and Sons 🌐 English ⚖ 81 KB

Canada Perceived: The Impact of Canadian

Canada Perceived: The Impact of Canadian Tourism Advertising in United States

✍ Douglas C. Nord 📂 Article 📅 1986 🏛 John Wiley and Sons 🌐 English ⚖ 653 KB

When consensus counts: Exploring the imp

When consensus counts: Exploring the impact of consensus claims in advertising

✍ Traci H. Freling; Peter A. Dacin 📂 Article 📅 2010 🏛 Elsevier Science 🌐 English ⚖ 253 KB

## Abstract Consensus claims are broad declarative statements used in an advertisement purporting that a majority of a certain group of consumers prefer or use the sponsor's product or service. While consensus claims are frequently used by advertisers, little is known about how they operate or thei