This paper initiated an investigation on how beauty brands employ social media, particularly Facebook, to increase brand awareness and reinforce brand loyalty. It is no doubt that changes in the consumptive patterns of media have led companies to shift their focus from products to people and from in
✦ LIBER ✦
Exploring the Impact of Culture in the Social Media Sphere: A Content Analysis of Nonprofit Organizations’ Use of Facebook
✍ Scribed by Waters, Richard D.; Lo, Kevin D.
- Book ID
- 126882808
- Publisher
- Taylor and Francis Group
- Year
- 2012
- Tongue
- English
- Weight
- 113 KB
- Volume
- 41
- Category
- Article
- ISSN
- 1747-5759
No coin nor oath required. For personal study only.
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