Exploring the Effects of Online Word of Mouth and Expert Reviews on Theatrical Movies' Box Office Success

✍ Scribed by Kim, Sang Ho; Park, Namkee; Park, Seung Hyun

• Book ID: 121414860
• Publisher: Lawrence Erlbaum Associates, Inc.
• Year: 2013
• Tongue: English
• Weight: 207 KB
• Volume: 26
• Category: Article
• ISSN: 0899-7764
• DOI: 10.1080/08997764.2013.785551