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Exploring the effect of distinct family firm reputation on consumers’ preferences

✍ Scribed by Binz, Claudia; Hair, Joseph F.; Pieper, Torsten M.; Baldauf, Artur

Book ID
120573868
Publisher
Elsevier
Year
2013
Tongue
English
Weight
606 KB
Volume
4
Category
Article
ISSN
1877-8585

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## Abstract The purpose of this study is to determine whether customers' diurnal preferences, tested at different times of the day, affect their responses and behavior. Three studies explore whether synchrony between the peak circadian arousal period and the time of participant testing influenced p