Exploring the Dynamics of Consumerism in Developing Nations

✍ Scribed by Ayantunji Gbadamosi

• Publisher: IGI Global
• Year: 2019
• Tongue: English
• Leaves: 451
• Category: Library

✦ Synopsis

As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.

✦ Table of Contents

Title Page......Page 1
Copyright Page......Page 2
Book Series......Page 3
Editorial Advisory Board and List of Reviewers......Page 5
Table of Contents......Page 6
Detailed Table of Contents......Page 9
Preface......Page 15
Acknowledgment......Page 23
Chapter 1: A Conceptual Overview of Consumer Behavior in the Contemporary Developing Nations......Page 24
Chapter 2: Measuring Consumer Behavior Using Neuroscience Methods in Marketing......Page 54
Chapter 3: Country-of-Origin Effect and Consumer Ethnocentrism......Page 76
Chapter 4: Perfume Consumption in India......Page 99
Chapter 5: Regulatory Challenges in Sub-Saharan Africa and Marketing Malpractices of “Big” Tobacco......Page 124
Chapter 6: The New Consumers of India......Page 147
Chapter 7: Celebrity Credibility Influence on Cosmetic Product Purchase Intention......Page 176
Chapter 8: The Effect of Celebrity Endorsements on Consumers' Buying Behavior in South West Nigeria......Page 199
Chapter 9: Social Class and Consumer Behavior in Sub-Saharan Africa......Page 218
Chapter 10: Place Consumption......Page 241
Chapter 11: Facilitating Consumers' Adoption of E-Government in South Africa......Page 266
Chapter 12: The Impact of Human Values and Knowledge on Green Products Purchase Intention......Page 289
Chapter 13: Expanding Research Agenda for Sustainable Consumption and Social Institutions......Page 307
Chapter 14: Marketing Solar Energy in Ghana......Page 324
Chapter 15: Market Relational Mediation Practices......Page 344
Chapter 16: Consumerism and Entrepreneurial Opportunity......Page 362
Compilation of References......Page 379
About the Contributors......Page 444
Index......Page 449

✦ Subjects

Consumer Behavior, Developing Nations, Social-Cultural, Marketing