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Exploring the dimensionality of the need for cognition scale

✍ Scribed by Kenneth R. Lord; Sanjay Putrevu

Publisher
John Wiley and Sons
Year
2005
Tongue
English
Weight
130 KB
Volume
23
Category
Article
ISSN
0742-6046

No coin nor oath required. For personal study only.

✦ Synopsis

Based on evidence presented for the Need for Cognition Scale in its original and abbreviated versions, users of the instrument assume its unidimensionality. In three exploratory studies, maximum-likelihood factor analysis reveals the presence of multiple dimensions in both forms of the scale. Four dimensions-enjoyment of cognitive stimulation, preference for complexity, commitment of cognitive effort, and desire for understanding-emerged with some consistency across samples and were found to be fairly resistant to changes in the polarity of scale items and to explain differentially consumer response to advertisements.

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