𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Exploring the determinants of success/failure of the advertising agency‐firm relationship

✍ Scribed by Triki, Abdelfattah; Redjeb, Nejla; Kamoun, Istabrak

Book ID
121488425
Publisher
Emerald Group Publishing Limited
Year
2007
Tongue
English
Weight
281 KB
Volume
10
Category
Article
ISSN
1352-2752

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## Abstract Agency is—besides communion—a basic dimension of traits. It can be specifically linked to behavioral outcomes, to status, mastery, self‐esteem and to success. The present paper analyzes the situational malleability of agency. Two studies tested whether an individual's agency (but not co