Exploring sport brand development strategies to strengthen consumer involvement with the product – The case of the Australian A-League

✍ Scribed by Kunkel, Thilo (author);Doyle, Jason P. (author);Funk, Daniel C. (author)

• Book ID: 121731352
• Publisher: Elsevier Ltd
• Year: 2014
• Tongue: English
• Weight: 298 KB
• Volume: 17
• Category: Article
• ISSN: 1441-3523
• DOI: 10.1016/j.smr.2014.01.004