β Scribed by Ralph Tench; Liz Yeomans
No coin nor oath required. For personal study only.
Content: 1. Public relations origins : definitions and history --
2. Management and organisation of public relations --
3. Role of the public relations practitioner --
4. Media context of contemporary public relations and journalism --
5. Public relations and democracy --
6. Community and society : corporate social responsibility (CSR) --
7. International context of public relations --
8. Public relations theories --
an applied overview : systems theories --
9. Public relations theories --
an applied overview : alternative approaches --
10. Public relations as planned communication --
11. Public relations research and evaluation --
12. Audiences, stakeholders, publics --
13. Corporate image, reputation and identity
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