Exploring Privacy Management on Facebook: Motivations and Perceived Consequences of Voluntary Disclosure

Voluntary self-disclosure of information

Voluntary self-disclosure of information on the Internet: A multimethod study of the motivations and consequences of disclosing information on blogs

✍ Doo-Hee Lee; Seunghee Im; Charles R. Taylor 📂 Article 📅 2008 🏛 John Wiley and Sons 🌐 English ⚖ 148 KB

## Abstract As marketing paradigms have shifted toward the need to build a relationship with consumers, marketers need to facilitate two‐way communications in order to better understand them. The ability of marketers to glean the types of detailed information needed often depends on the consumer's