𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Exploring memory for product names advertised with humour

✍ Scribed by Jochim Hansen; Madelijn Strick; Rick B. van Baaren; Mirjam Hooghuis; Daniël H. J. Wigboldus

Book ID
101772049
Publisher
John Wiley and Sons
Year
2009
Tongue
English
Weight
166 KB
Volume
8
Category
Article
ISSN
1472-0817

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Exploring the role of memory for self-se
Exploring the role of memory for self-selected ad experiences: Are some advertising media better liked than others?
✍ Sharon Shavitt; Patrick Vargas; Pamela Lowrey 📂 Article 📅 2004 🏛 John Wiley and Sons 🌐 English ⚖ 112 KB

## Abstract Advertising media are associated with different degrees of self‐selected versus intrusive ad experiences. The role of such media differences in attitudes toward advertising was explored in a nationwide survey. The survey provides a national picture of attitudes toward specific ad media