✦ LIBER ✦
Exploring adoption difficulties in mobile banking services
✍ Scribed by Ann Shawing Yang
- Publisher
- Wiley (John Wiley & Sons)
- Year
- 2009
- Tongue
- English
- Weight
- 239 KB
- Volume
- 26
- Category
- Article
- ISSN
- 0825-0383
- DOI
- 10.1002/cjas.102
No coin nor oath required. For personal study only.
✦ Synopsis
Abstract
Factors associated with adopting and resisting mobile banking technologies were investigated among university students in Taiwan. Adoption factors included the belief that mobile banking helps fulfill personal banking needs, provides location‐free conveniences, and is cost effective. The primary factors associated with resistance included concerns over system configuration security and basic fees for mobile banking web connections. The theoretical and applied implications of these findings are discussed. Copyright © 2009 ASAC. Published by John Wiley & Sons, Ltd.