𝔖 Bobbio Scriptorium
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Explorations in the language of perception and the perception of language

✍ Scribed by Ralph Radach; Arthur M. Jacobs; Hermann J. Müller


Publisher
Guilford Publishing Inc
Year
2008
Tongue
English
Weight
213 KB
Volume
72
Category
Article
ISSN
0340-0727

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## Abstract This article establishes a link between language quality in the documentation accompanying a product and consumers' evaluations of, and behavioural intentions towards, both the product and the manufacturer. In a laboratory experiment, 116 participants assembled a product using assembly