This empirical paper explores the antecedents and consequences of trust in the online retail context and examines the moderating role of consumers' familiarity with a Web site in the relationship between Web site quality and trust. Data were collected with an online questionnaire. The research highl
β¦ LIBER β¦
Exploration and its manifestations in the context of online shopping
β Scribed by Demangeot, Catherine; Broderick, Amanda J.
- Book ID
- 126560116
- Publisher
- Westburn Publishers Ltd
- Year
- 2010
- Tongue
- English
- Weight
- 264 KB
- Volume
- 26
- Category
- Article
- ISSN
- 0267-257X
No coin nor oath required. For personal study only.
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Four experimental studies examine the differential effects of three signalsβretailer reputation, perceived advertising expenses, and warrantiesβon consumer risk perceptions, across two (online and in-store) shopping conditions. The results of three studies suggest that for products with high non-dig