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Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded

✍ Scribed by John M. T. Balmer; Shaun M. Powell; Stephen A. Greyser


Book ID
106382001
Publisher
Springer
Year
2011
Tongue
English
Weight
336 KB
Volume
102
Category
Article
ISSN
0167-4544

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