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Explanations of the Moderating Effect of Responsibility Denial on the Personal Norm-Behavior Relationship

✍ Scribed by Shalom H. Schwartz and Judith A. Howard

Book ID
124821827
Publisher
American Sociological Association
Year
1980
Tongue
English
Weight
685 KB
Volume
43
Category
Article
ISSN
0190-2725

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## Abstract This study investigates whether the behavioral influence of personal norms with regard to repeated pro‐social behavior depends on direct experience of this behavior. Based on previous norm and attitude research, it is hypothesized that (a) direct experience strengthens the influence of