Explaining empirically successful marketing theories: the inductive realist model, approximate truth, and market orientation

✍ Scribed by Shelby D. Hunt

• Book ID: 113109370
• Publisher: Springer-Verlag
• Year: 2012
• Tongue: English
• Weight: 291 KB
• Volume: 2
• Category: Article
• ISSN: 1869-814X
• DOI: 10.1007/s13162-012-0023-8