✦ LIBER ✦

Expert practitioners' views on roles of brands: implications for marketing communications

✍ Scribed by De Chernatony, Leslie; Riley, Francesca Dall'Olmo

Book ID: 111860162
Publisher: Taylor and Francis Group
Year: 1998
Tongue: English
Weight: 1018 KB
Volume: 4
Category: Article
ISSN: 1352-7266
DOI: 10.1080/13527269800000002

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The potential implications of web-based

The potential implications of web-based marketing communications for consumers' implicit and explicit brand attitudes: A call for research

✍ Sreedhar Madhavaram; Radha Appan 📂 Article 📅 2010 🏛 John Wiley and Sons 🌐 English ⚖ 90 KB

## Abstract Two developments in the last two decades frame the importance of Web‐based marketing communications for firms. First is the phenomenal growth of the Internet as a viable commerce and communication option and second is the clear shift in attitude research toward recognizing the pervasive

Health Professionals' Views of Communica

Health Professionals' Views of Communication: Implications for Assessing Performance on a Health-Specific English Language Test

✍ Cathie Elder; John Pill; Robyn Woodward-Kron; Tim Mcnamara; Elizabeth Manias; Gi 📂 Article 📅 2012 🏛 Teachers of English to Speakers of Other Languages 🌐 English ⚖ 75 KB