๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ
Cover of Experiences: the 7th Era of Marketing

Experiences: the 7th Era of Marketing

โœ Scribed by Rose, Robert;Johnson, Carla

Book ID
100657666
Publisher
Content Marketing Institute
Year
2015
Tongue
English
Weight
563 KB
Category
Fiction
City
Cleveland, Ohio
ISBN
0985957654

No coin nor oath required. For personal study only.

โœฆ Synopsis

World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of "better practices" that weave together both the "why" and the "how" of navigating this new landscape. By placing strategy before structure, Robert and Carla illustrate WHY the idea of Content Creation Management will be a core discipline within tomorrow's marketing strategy and HOW content-driven experiences can be created, managed, scaled, promoted, and measured in today's business. If the goal for businesses is to become more like media companies, this book is the roadmap to get there. (back cover).

โœฆ Subjects

Marketing

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