What's your request?: Wyndham Internatio
โ
Heis, Steve
๐
Article
๐
2006
๐
John Wiley and Sons
๐
English
โ 126 KB
## Abstract Wyndham Hotels and Resorts was willing to bet that giving guests choices, not points, was the key to building loyalty. When that strategy paid big dividends, the company set out to extend the concept to its workforce by embedding personalization and choice into the work experience and e