Тамбов. ТГТУ, 2006. — 200 с. — ISBN/ISSN 5-8265-0492-7.
Подходящие тексты для тысяч. Пособие включает языковой и экстралингвистический материал по развитию навыков общения в области менеджмента, маркетинга и рекламы. Пособие для студентов, изучающих менеджмент, управление организаций, рекламу и маркетинг, содержит грамматические упражнения и словарь основных экономических терминов.
Содержание: (некоторые разделы не имеют отдельного названия, но каждый содержит несколько текстов, интервью и заданий)
High-tech management
Pitfalls
Market-niche strategy
Team play and delegation
Idiosyncratic management
The killer
Management Functions
Management roles
Management Skills
Effective vs. Successful Managerial Activities
A review of the Manager’s Job
Management Masterclass
Perspective: The myth of the global executive
Global communications and management
global communications
Renovating The Workplace With Digital Technology
The Computer (By Steven Levy)
The mouse
Bar codes
The cellular phone
Faxes & Copiers (By T. Trent Gegax)
Creative thought, Not quick fixes
plan Your Work, And then Work Your Plan
Types of decisions and problems
Programmed and non-programmed decisions
Certainty, risk, uncertainty, and ambiguity
Decision-making models
Classical model
Advantages and disadvantages of participative decision making
Improving decision-making breath and creativity
Summary and management solution
Culture/people changes
Organizational development (activities, steps)
Companies and organizations
companies and corporations
Offices
Industrial relations
A part of radio program about SEMCO
Summary and management solutions
New responses to cultural diversity
Changing the corporate culture
Case study: Ford and Honda
Total quality management
tqm techniques (quality circles, empowerment, benchmarking, outsourcing, reduced cicle time, continuous improvement)
Global Careers (by Thomas Aitken)
What do employers say?
Meetings
background information
Problem – solving and idea – generating meetings
Jumbled texts
One-to-one meeting
Games people play at meetings
Marketing, Advertising, Selling and negotiating
the four Ps
thinking marketing
Promoting products and brands
Are brand names being pushed off the shelf?
Selling
Three customers – three case studies
Negotiating
The language of negotiations
Import and export
Incoterms
Accounts and foreign payments
Methods of Payment in Foreign Trade
At a trade exhibition
Background information: applications and interviews
Rules to write the resume and the cover letter
Hiring and Firing
Preparing for an interview
first interview
Second interview