Customer Management Excellence
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Mike Faulkner
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Library
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2003
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Wiley
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English
โ 2 MB
CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long-term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that