✦ LIBER ✦

Examining the Role of Brand Equity in Business Markets: A Model, Research Propositions, and Managerial Implications

✍ Scribed by Kim, John; Reid, David A.; Plank, Richard E.; Dahlstrom, Robert

Book ID: 127002092
Publisher: Haworth Press Inc
Year: 1999
Tongue: English
Weight: 227 KB
Volume: 5
Category: Article
ISSN: 1051-712X
DOI: 10.1300/j033v05n03_04

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