Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets

✍ Scribed by Helm, Roland; Gritsch, Stephanie

• Book ID: 121289412
• Publisher: Elsevier Science
• Year: 2014
• Tongue: English
• Weight: 546 KB
• Volume: 23
• Category: Article
• ISSN: 0969-5931
• DOI: 10.1016/j.ibusrev.2013.06.007