Examining mobile instant messaging user loyalty from the perspectives of network externalities and flow experience

✍ Scribed by Tao Zhou; Yaobin Lu

• Book ID: 113530848
• Publisher: Elsevier Science
• Year: 2011
• Tongue: English
• Weight: 232 KB
• Volume: 27
• Category: Article
• ISSN: 0747-5632
• DOI: 10.1016/j.chb.2010.11.013