Examining media effectiveness across cultures and national borders: A review and multilevel framework

✍ Scribed by Moustafa Leonard, K.; Van Scotter, J. R.; Pakdil, F.; Jbeily Chamseddine, N.; Esatoglu, E.; Gumus, M.; Koyuncu, M.; Ling Ling Wu, ; Mockaitis, A. I.; Salciuviene, L.; Oktem, M. K.; Surkiene, G.; Tsai, F.-S.

• Book ID: 121871356
• Publisher: SAGE Publications
• Year: 2011
• Tongue: English
• Weight: 260 KB
• Volume: 11
• Category: Article
• ISSN: 1470-5958
• DOI: 10.1177/1470595810389790