Examination of the roles played by brand love and jealousy in shaping customer engagement

✍ Scribed by C. Leventhal, Richard; Sarkar, Abhigyan; Sreejesh, S.

• Book ID: 121730168
• Publisher: Emerald Group Publishing Limited
• Year: 2014
• Tongue: English
• Weight: 182 KB
• Volume: 23
• Category: Article
• ISSN: 1061-0421
• DOI: 10.1108/JPBM-05-2013-0315