Based on a doctoral experience of using Grounded Theory to research processes of hotel brand internationalisation, this article explains and critically evaluates how researchers can utilise the method to best effect within tourism and hospitality management settings. The fundamental characteristics
โฆ LIBER โฆ
Examination of grounded theory analysis with an application to hospitality research
โ Scribed by Mehmet Mehmetoglu; Levent Altinay
- Book ID
- 116555946
- Publisher
- Elsevier Science
- Year
- 2006
- Tongue
- English
- Weight
- 242 KB
- Volume
- 25
- Category
- Article
- ISSN
- 0278-4319
No coin nor oath required. For personal study only.
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