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Evolving Grounded Theory Methodology: Towards a discursive approach

โœ Scribed by May McCreaddie; Sheila Payne


Book ID
113653715
Publisher
Elsevier Science
Year
2010
Tongue
English
Weight
700 KB
Volume
47
Category
Article
ISSN
0020-7489

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The study investigates children's understanding of television advertising, with emphasis on differences between children of different ages (6-to 11-year-old children). Forty-two focus groups were conducted and grounded theory analysis was employed to discover, analyze, and discuss the findings and t