Evolutionary processes in competitive markets: Beyond the product life cycle Mary Lambkin and George Day, Journal of Marketing (July 1989), pp. 4–20 (RRR)

✍ Scribed by Hamonet, C.

• Book ID: 122114928
• Publisher: John Wiley and Sons
• Year: 1990
• Tongue: English
• Weight: 373 KB
• Volume: 7
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1016/0737-6782(90)90038-G