Part 1. Reading and understanding arguments. 1. Everything is an argument -- 2. Arguments based on emotion: pathos -- 3. Arguments based on character: ethos -- 4. Arguments based on facts and reason: logos -- 5. Fallacies of argument -- 6. Rhetorical analysis -- Part 2. Writing arguments. 7. Structuring arguments -- 8. Arguments of fact -- 9. Arguments of definition -- 10. Evaluations -- 11. Causal arguments -- 12. Proposals -- Part 3. Style and presentation in arguments. 13. Style in arguments -- 14. Visual and multimedia arguments -- 15. Presenting arguments -- Part 4. Research and arguments. 16. Academic arguments -- 17. Finding evidence -- 18. Evaluating sources -- 19. Using sources -- 20. Plagiarism and academic integrity -- 21. Documenting sources: MLA style, APA style -- Part 5. Arguments. 22. How does popular culture stereotype you? -- 23. What's it like to be bilingual in the United States? -- 24. Why worry about food and water? -- 25. What should "diversity on campus" mean and why? -- 26. What are your working for? -- 27. How do we define "inequality" in American society?;βThis best-selling combination argument text and thematically organized reader shows students how to analyze all kinds of arguments β not just essays and editorials, but clothes, smartphone apps, ads, and Web site designs β and then how to use what they learn to write their own effective arguments. Newly streamlined and featuring e-Pages that take argument online, its signature engaging, informal, and jargon-free instruction emphasizes cultural currency, humor, and visual argument.β--Back cover.
