Events Management: Principles and Practice

✍ Scribed by Razaq Raj,Tahir Rashid

Publisher: Goodfellow Publishers
Year: 2022
Tongue: English
Leaves: 363
Edition: 4
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Now in its Fourth Edition, this bestselling key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, Events Management: Principles and Practice takes the reader through the whole process of events management looking at the following key areas: Concepts and Management: including entrepreneurship and human resource issues Finance and Law: including costing, project management and risk management Marketing and Media: including social media, multimedia technology, sponsorship and PR Preparation and Operation: including logistics, design, crowd control and conventions* Events and Beyond: including sustainability, impacts, legacies and issues for the future of eventsEach of the five parts take the reader through a complete journey looking at key theories, current issues and concerns and uses international case studies to consolidate the learning. A must-have text for all students of events management.

✦ Table of Contents

Cover
Title Page
Contents
1 Introduction to Events Management
2 Events Destinations Management
3 Event Entrepreneurship
4 Human Resource Management
5 Financial Management in the Events Industry
6 Costing, Pricing and Capital in the Events Industry
7 Project Management and Financing
8 Risk Management and Safety
9 Event Sponsorship
10 Marketing, Communications and Public Relations
11 Brand Co-creation and Social Media
12 New Multimedia Technology for Events Organisers
13 Events Assessing, Planning and Monitoring
14 Event Logistics
15 Event Production, Design and Lighting
16 Crowd Control and Crowd Dynamics
17 Expos, Conferences and Conventions
18 Sustainable Festivals and Events
19 Long-Term Legacy and Impacts
20 Sport Events
21 Evaluation and Impact of Events
22 The Future of the Events Industry

📜 SIMILAR VOLUMES

Event Planning and Management: Principle

📁 Event Planning and Management: Principles, Planning and Practice

✍ Ruth Dowson, Bernadette Albert, Dan Lomax 📂 Library 📅 2022 🏛 Kogan Page 🌐 English

Do you know how to conduct a risk assessment? How to build an events team? How do you measure the success of an event? Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences<

Event Planning and Management: Principle

📁 Event Planning and Management: Principles, Planning and Practice

✍ Ruth Dowson, Bernadette Albert, Dan Lomax 📂 Library 🏛 Kogan Page 🌐 English

Learn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment. Written by authors with extensive industry experience of working on a wide spectrum

National Incident Management System: Pri

📁 National Incident Management System: Principles and Practice: Principles and Practice

✍ Dr. Donald W. Walsh, Dr. Hank T. Christen Jr., Graydon C. Lord, Geoffrey T. Mill 📂 Library 📅 2010 🏛 Jones & Bartlett Learning 🌐 English

Completely updated to reflect the changes in the December 2008 release of the National Incident Management System. Developed and implemented by the United States Department of Homeland Security, the National Incident Management System (NIMS) outlines a comprehensive national approach to emergency ma

Beach Management: Principles and Practic

📁 Beach Management: Principles and Practice

✍ Allan Williams, Anton Micallef 📂 Library 📅 2009 🏛 Earthscan Publications Ltd. 🌐 English

This comprehensive book provides full coverage of beach management principles and practice, with an emphasis on needs-based management. The book provides a wealth of case studies from the UK, USA, New Zealand, the Mediterranean, and Latin America. The emphasis throughout the book is on optimizing

Risk Management: Principles and Practice

📁 Risk Management: Principles and Practices

✍ Bluford H. Putnam, Richard M. Bookstaber, Robert M. McLaughlin, Andrew W. Lo, De 📂 Library 📅 1999 🏛 AIMR (CFA Institute) 🌐 English

Investment portfolios are exposed to numerous risks, some of which can be measured and quantified and some of which must be prepared to address these risks if they are to achieve optimal investment performance. This proceedings guides the reader through the issues associated with the design, impleme

Foodservice Management: Principles and P

📁 Foodservice Management: Principles and Practices

✍ June Payne-Palacio Ph.D. RD, Monica Theis 📂 Library 📅 2011 🏛 Prentice Hall 🌐 English

FOODSERVICE MANAGEMENT: PRINCIPLES AND PRACTICES, 12/e is today’s most comprehensive, current, and practical overview of foodservice operations and the business principles needed to manage them successfully. Authored by leading industry experts and experienced instructors, it covers all core topics