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Event sponsorship and ambush marketing: Lessons from the Beijing Olympics

✍ Scribed by Leyland Pitt; Michael Parent; Pierre Berthon; Peter G. Steyn

Book ID: 116331647
Publisher: Elsevier Science
Year: 2010
Tongue: English
Weight: 153 KB
Volume: 53
Category: Article
ISSN: 0007-6813
DOI: 10.1016/j.bushor.2010.01.002

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