Event marketing: how to successfully promote events, festivals, conventions and expositions
โ Scribed by Hoyle, Leonard H.
- Publisher
- J. Wiley
- Year
- 2002
- Tongue
- English
- Weight
- 719 KB
- Edition
- 1
- Category
- Fiction
- ISBN-13
- 9780471401797
No coin nor oath required. For personal study only.
โฆ Synopsis
Authored By A Well-known Figure In The Field. Overview Chapters Explore Topics Such As Electronic Marketing Strategies, Funding, Budgeting, Promotion, And Advertising. Individual Chapters Address The Differences Involved In Marketing Different Types Of Events. Examines Future Trends And Key Issues Such As How To Reach New Event Attendees. Includes Appendices With Sample Forms, Contracts, And More.
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