✦ LIBER ✦

Evaluation of subsidiary marketing performance: combining process and outcome performance metrics

✍ Scribed by Dhruv Grewal; Gopalkrishnan R. Iyer; Wagner A. Kamakura; Anuj Mehrotra; Arun Sharma

Book ID: 107496804
Publisher: Sage Publications
Year: 2008
Tongue: English
Weight: 232 KB
Volume: 37
Category: Article
ISSN: 0092-0703
DOI: 10.1007/s11747-008-0095-z

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