## Abstract A variety of psychophysiological techniques have been used in the measurement of consumer reactions to marketing stimuli since the 60s. The objectives of this paper are: (1) to present a descriptive review of the psychophysiological techniques and (2) to discuss critical concerns about
Evaluation of research studies: Part IV: Validity and reliability—Concepts and application
✍ Scribed by Judith T. Fullerton
- Publisher
- Elsevier Science
- Year
- 1993
- Weight
- 382 KB
- Volume
- 38
- Category
- Article
- ISSN
- 0091-2182
No coin nor oath required. For personal study only.
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