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Evaluation of a Mass Media Campaign Promoting Using Help to Quit Smoking

โœ Scribed by Gibson, Laura A.; Parvanta, Sarah A.; Jeong, Michelle; Hornik, Robert C.


Book ID
125458212
Publisher
Elsevier Science
Year
2014
Tongue
English
Weight
578 KB
Volume
46
Category
Article
ISSN
0749-3797

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The present study evaluates a mass media public information campaign regarding the greenhouse effect, designed by the Dutch Ministry of the Environment. During more than two months, the mass media (national television, national newspapers, billboards) were employed intensively to make the public awa