๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Evaluating the profitability of advertising for heavily advertised brands: an empirical study

โœ Scribed by Marcel Corstjens; Peter Doyle

Book ID
103794409
Publisher
Elsevier Science
Year
1981
Tongue
English
Weight
745 KB
Volume
8
Category
Article
ISSN
0377-2217

No coin nor oath required. For personal study only.

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The term "word-of-author advertising" has been used to refer to the fact that writers of screenplays, television dramas, novels, and other popular cultural products are using brand names in the texts of their works. The study draws upon data from 265 Consumer Reports tests conducted from 1950--1979