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Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching

โœ Scribed by Bakhtiari, Ali; Murthi, B.P.S.; Steffes, Erin


Book ID
121213593
Publisher
John Wiley and Sons
Year
2013
Tongue
English
Weight
362 KB
Volume
27
Category
Article
ISSN
1094-9968

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