Evaluating the consequences of abandoning unprofitable customers: A comparison of direct and indirect abandonment strategies

✍ Scribed by Haenlein, Michael; Kaplan, Andreas M.

• Book ID: 121606364
• Publisher: Springer-Verlag
• Year: 2011
• Tongue: English
• Weight: 307 KB
• Volume: 81
• Category: Article
• ISSN: 0044-2372
• DOI: 10.1007/s11573-010-0436-5