Ethics in Public Relations: A Guide to Best Practice

✍ Scribed by Patricia J Parsons, Patricia J. Parsons

Publisher: Kogan Page
Year: 2004
Tongue: English
Leaves: 187
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

"Ethics in Public Relations gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in public relations and corporate communications. "Written in a practical and approachable style, this is not another 'tome' on ethical theory but rather an insight into the personal and professional issues that effect public relations practitioners. It examines how an individual's sense of morality has an impact on decision-making and ethical business behaviour. This title is a must-have for any public relations practitioner or student who wants a framework that relates underlying ethical theories to everyday issues.

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