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Ethical Reasoning And The Embodied, Socially Situated Subject

✍ Scribed by Suzanne M. Jaeger


Publisher
Springer Netherlands
Year
2005
Tongue
English
Weight
189 KB
Volume
26
Category
Article
ISSN
1573-1200

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Fear appeals in social marketing: Strate
✍ Gerard Hastings; Martine Stead; John Webb πŸ“‚ Article πŸ“… 2004 πŸ› John Wiley and Sons 🌐 English βš– 189 KB

## Abstract This article criticizes the predominant use of fear appeals in social marketing. Laboratory studies, which have been the basis for most of the research on fear appeals and which generally suggest that high fear works, have limitations that include forced exposure, short‐term measurement