Ambush marketing is now, for some companies, a strategic alternative to formal association through the purchase of legitimate sponsorship rights. Research evidence indicates that this ambush activity may damage sponsors' events and even the interests of sports governing bodies and individual sports
โฆ LIBER โฆ
Ethical issues of the information era
โ Scribed by Jack Bologna
- Publisher
- Elsevier Science
- Year
- 1990
- Tongue
- English
- Weight
- 390 KB
- Volume
- 9
- Category
- Article
- ISSN
- 0167-4048
No coin nor oath required. For personal study only.
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