Social contract theory and the ethics of
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N. Craig Smith; Allan J. Kimmel; Jill Gabrielle Klein
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Article
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2009
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Elsevier Science
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English
β 429 KB
## Abstract Deception of research participants is a pervasive ethical issue in experimental consumer research. Content analyses find as many as threeβfourths of published human participant studies in our field involved some form of deception, almost all of which employed experimental methodologies.