Cover
Half Title
Title Page
Copyright Page
CONTENTS
List of Images
Image Acknowledgments and Attributions
Authorsβ Acknowledgments
1.
How Is Seeing a Cultural Practice?
Introduction
Key Terms in Visual Literacy
Multimodality
Semiosis
Visual Literacy in Application
Exercises
For Further Exploration
2.
Cognition and Vision
Introduction
Primates and Vision
Visual Development and Human Cognition
Gestalt and Vision
Optics and Human Perception of Moving Pictures
Differences of Vision and Visuality
Artists Seeing Differently
Color and Culture
Maps and Cognition of Space
Exercises
For Further Exploration
3.
Visual History, Visual Culture, Ideology
Introduction
Interpreting Ancient Art
Five Thousand Years of Text
Religion, Ideology, and Representation
The Invention of Perspective
Class and Colonialism in Modern Art
Exercises
For Further Exploration
4.
Photography, Film, and Visual Storytelling
Introduction
The Rise of Photography
Film and Its Codes
On Television
Aspects of Storytelling
Graphic Novels as Sequential Visual Phenomenon
Exercises
For Further Exploration
5.
Word, Image, Sound: What Is Multimodality?
Introduction
Codes, Conventions, and Interpreting Meaning
The Natural(ized) Experience of Multimodality
How Do Modes Interact?
Reading a Multimodal Text or Object
Parting Comment on Multimodal Interpretation
Exercises
For Further Exploration
6.
Remediation and Intertexuality
Introduction
On Intertextuality
From Memes to Internet Memes
Illustration: The Firestarter Meme
Hypermediacy and the Metavisual
What Do We Use Memes for? A Global Approach
Memes, Copyright, and Privacy
Conclusion
Exercises
For Further Exploration
7.
Visual Persuasion and Political Life
Introduction
On Visuality and Persuasion
Psychology of Persuasion
Visual Politics and Media Effects
Group Identity, Image, and Protest
Propaganda and Persuasion
Misinformation, and Fake News
Image Forensics
Exercises
For Further Exploration
8. Visual Encoding and Decoding in the Early 21st Century
Introduction: Who Are Producers and Consumers of Images?
Cultural Studies: Encoding and Decoding
Encoding
Decoding
Hegemony
The Mainstream and Hegemony
Garbage In, Garbage Out
Marketing Ethnicity and Visual Cultural Appropriation
Visuality and Identity on the Internet
Conclusion: The Future of Encoding and Decoding in Influencer Culture
Exercises
For Further Exploration
9.
Vision, Technology, and the Future
Introduction
Futurology
Augmented Reality
Surveillance and Law Enforcement
Techno-Utopianism Is Also Dystopianism
Observational Astronomy
Exercises
For Further Exploration
Epilogue
List of References
Index